This could denote things like your income bracket, age and gender, habits, social media influence, ethnicity, sexual orientation, religion, political leaning, etc. Your IP address (depending on the version of “real time bidding” system).This allows advertising technology companies to try to identify you the next time you are seen, so that a long-term profile can be built or consolidated with offline data about you Unique tracking IDs or a “cookie match”.” If you can not protect data in this way, then the GDPR says you can not process the data.īid request data can include the following personal data: The GDPR, Article 5, paragraph 1, point f, requires that personal data be “processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss. Advertising technology companies broadcast these data widely in order to solicit potential advertisers’ bids for the attention of the specific individual visiting the website.Ī data breach occurs because this broadcast, known as an “bid request” in the online industry, fails to protect these intimate data against unauthorized access. The documents submitted in this complaint are available at the bottom of this page.Įvery time a person visits a website and is shown a “behavioural” ad on a website, intimate personal data that describes each visitor, and what they are watching online, is broadcast to tens or hundreds of companies. The complaint notifies European regulators of a massive and ongoing data breach that affects virtually every user on the web.
The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale of University College London.
Dublin, Ireland and London, United Kingdom, Wednesday, 12 September 2018 - Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms.
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